You’re only a market leader as long as you’re relevant. Adobe’s core creative community were growing older every day, however, in the lead up to the festive holidays, there was an opportunity to engage a younger audience.

How? By giving Adobe’s brand tagline Creativity For All a real word context. We wanted to give climate change placards a longer life-span than just the day of the rally.

We did this by asking Adobe’s creative community to design Cards For Change, festive e-cards with a climate-change themed message. For every card shared, Adobe donated the monetary equivalent of a physical card to a non-profit organisation tackling climate change.

Hundreds of cards were designed with nearly 4.8 million impressions generated; giving a voice to the younger generation and a creative platform for all to rally around.