A lot of older Australians and their families don’t know that Aveo offers aged care options for people either living in retirement villages or in their own home.
But that’s only half the challenge; most people don’t want to have a conversation about care with their loved ones to begin with. So, conversations became our starting point to showcasing Aveo’s care options. We showed how having a tough conversation can actually bring you closer.
Our documentary style approach spanned across TVC, online advertising, social media, radio and print.
And the best bit? Aside from the uplift in sales? And aged care professionals ringing in to tell us how much they loved the TVC? People actually started having those tough conversations.
