How do you promote a flea/tick protection product that's more expensive than the rest? You stroke the ego of the owner.

We decided it was time to celebrate a commonly held belief that up until now had been relatively unspoken: the smarter the dog, the smarter the owner. And we unashamedly jumped onto a trend to make our point: smart celebrities endorsing products while still maintaining their superior status through the use of irony and satire. If celebs can do it, why can’t the canines?!

Our three dogs were happy to endorse the Bravecto product, so long as they got their way. You could watch their sass across print, online advertising, social media, TV and point of sale.