Coca-Cola needed to retain its relevance with teenagers in Australia. But how? The very thing they stood for - an iconic red can - was their greatest barrier. Teenagers couldn’t own what generations before them had.

For the first time in the brand's history, we changed the colour. And in doing so opened up a whole new world for teenagers to discover and explore. This world could only be unlocked by using different codes (rearranging the colour combinations) using their smartphones. Once they were in, teenagers had access to random content, instant rewards, celebrity interviews, event invites and online games. 

The campaign ran across TV, print, outdoor advertising, online advertising, social media, mobile and events. 

Sales targets were exceeded by 55% and the number of teens drinking Coke increased from 36% to 47%. #colouryoursummer was named Mumbrella’s ‘Campaign of the Year’, along with winning a Silver Lion at Cannes.